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mergermentor.com | Books to Read Search 
Books to Read
Recommended Reading for Every Business Owner Who Wants to Enhance Business Performance and Increase Business Value!

Genius, that power which dazzles mortal eyes, Is oft but perserverance in disguise. Henry W. Austin

Value Planning: The New Approach to Building Value Every Day
by: Lawrence B. M. Serven
Of all the books that have been published on planning, this book has the most effective, practical treatment of the subject. Planning is a process that can create fantastic results. Just one strategic . . . keep reading >>
The Basics of Finance for Non-Financial Managers
by: Bryan E. Milling
Unfortunately, financial management is sometimes one of the last concerns of business owners. This text provides the basics that every business owner should know and use. Financial management is essen . . . keep reading >>
"New Sales Speak - the 9 Biggest Sales Presentation Mistakes and How to Avoid Them"
by: Terri L. Sjodin
This paperback book's content has many applications in business, but the principles are especially important when you are selling YOUR business. Selling a bus . . . keep reading >>
Thinking on Your Feet
One of the greatest mistakes that businesses make today is spending tens of thousands of dollars on advertising and then only have an untrained, minimum wage customer service employee available, when the customer responds. The value of a marketing campaign can be lost by an employee who . . . keep reading >>
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